LATAM cash-on-delivery statistics, 2026
Primary-source statistics on cash-on-delivery in Latin America heading into 2026: COD share, e-commerce market size, RTO baselines vs achievable, AOV bands, and settlement medians for all 16 LATAM countries.
Countries covered
16
Fufills active footprint
E-commerce market
$150.8B
Annual aggregate, 2026
Population reached
590M
Across 16 markets
RTO target
10-15%
Full execution stack
Sorted by e-commerce market size. RTO baseline is the industry-average return-to-origin rate without execution discipline. RTO with Fufills is the achievable band on accounts using hard-gated confirmation + multi-carrier routing + the full 5-step stack.
| Country | Population | E-com market | COD share | RTO baseline | RTO with Fufills |
|---|---|---|---|---|---|
| Brazil | 215M | $49B | 35-45% | 20-30% | 10-15% |
| Mexico | 128M | $38B | 60-65% | 25-35% | 10-15% |
| Argentina | 46M | $15B | 40-45% | 25-35% | 10-15% |
| Colombia | 52M | $14B | 50-60% | 25-35% | 10-15% |
| Chile | 19.5M | $14B | 35-45% | 20-30% | 8-12% |
| Peru | 34M | $6B | 55-65% | 25-35% | 10-15% |
| Puerto Rico | 3.2M | $4.5B | 25-35% | 15-25% | 7-10% |
| Ecuador | 18M | $3B | 50-60% | 25-35% | 10-15% |
| Dominican Republic | 11M | $1.5B | 45-55% | 25-35% | 10-15% |
| Guatemala | 17.6M | $1.2B | 55-65% | 30-40% | 10-15% |
| Costa Rica | 5.2M | $1.1B | 30-40% | 20-30% | 8-12% |
| Panama | 4.5M | $1B | 35-45% | 20-30% | 8-12% |
| Bolivia | 12M | $1B | 60-70% | 30-40% | 12-18% |
| Honduras | 10.1M | $0.6B | 50-60% | 30-40% | 12-18% |
| El Salvador | 6.3M | $0.5B | 50-60% | 25-35% | 12-18% |
| Nicaragua | 6.9M | $0.4B | 45-55% | 30-40% | 12-18% |
COD share is the percentage of online retail orders paid cash-on-delivery rather than card or wallet. Ranges reflect category mix: lower for premium electronics, higher for beauty/health/accessories. The wider the range, the more variance across categories inside that country.
RTO baseline is the return-to-origin rate observed on operations that do not run hard-gated voice confirmation before dispatch. This is the default failure mode of most cross-border COD operations entering LATAM.
RTO with Fufills is the operational floor measured on accounts using our full 5-step execution stack — hard-gated confirmation, multi-carrier execution, and tight reverse-logistics SOPs. Below 10% becomes possible on premium-AOV books with tight geographies, but is not the published target.
The gap between the two columns — typically 15-25 percentage points of RTO — is the value Fufills exists to capture for its merchants. See the RTO reduction playbook for the six levers behind the move.
- Carrier-published volume reports, last-12-months rolling. Carrier breakdowns vary by country.
- Country-level e-commerce association data (CACE Argentina, Cámara Mexicana de Comercio Electrónico, ABCOMM Brazil, Cámara Colombiana de Comercio Electrónico, and analogous bodies in the Central America and Andean clusters).
- Fufills-internal performance data across the 16-country footprint, last-12-months rolling. RTO numbers are aggregated across accounts using the full execution stack.
- Per-country pages (linked from each country row above) carry the per-country sourcing notes.
Where our internal performance differs from public benchmarks we report both. Where public sources are unavailable, the published value reflects Fufills-internal observation and is labeled as such on the relevant country page.
Run COD across these markets, on these numbers.
Fufills runs the full COD execution stack across all 16 countries in the table above.