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Glossary

Multi-carrier execution

Multi-carrier execution is the practice of routing each individual order to the best-performing carrier for its specific destination zone, based on historical delivery success — rather than locking into a single carrier per country.

Operator context

Single-carrier-per-country contracts look simple but fail in practice. Every carrier has territorial strengths and weaknesses: one is strong in metro Mexico City but underperforms in Guadalajara, another is the opposite. Locking into one carrier means accepting their worst zones at face value.

Multi-carrier execution maintains integrations with 4-10 carriers per country and routes each order dynamically based on historical performance per zone, SKU type, and package weight. Performance routes, not contracts.

The operational signal that drives routing is delivery success rate per zone over a rolling window (typically 14-30 days). New carriers get probationary volume; underperforming carriers get reduced share.

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