Question 1

What is Fufills?

Accepted Answer

Fufills is the COD Operating System for selling in Latin America. We run the full cash-on-delivery execution stack — confirmation, dispatch, delivery, collection, transfer — for cross-border merchants entering 16 LATAM countries.

Question 2

Where is Fufills registered?

Accepted Answer

Three registered legal entities, each verifiable via government registry: FUFILLS LLC (Wyoming, USA) — Filing 2024-001538966; FUFILLS LLC (Puerto Rico, USA) — SURI 1639264-0010; FUFILLS SARL (Morocco) — RC 34077 / ICE 003362767000007.

Question 3

Who runs Fufills?

Accepted Answer

Founder and CEO Alaaeddine Nasloubi, with an operations team across MENA and LATAM. We are operators, not theorists — every SOP we publish we run ourselves first.

Question 4

Which LATAM countries do you cover?

Accepted Answer

16: Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, Peru, Chile, Ecuador, Bolivia, Dominican Republic, and Puerto Rico.

Question 5

Why Puerto Rico specifically as a registered local entity?

Accepted Answer

Puerto Rico is the only country in our 16-country footprint where Fufills operates as a registered local merchant (FUFILLS LLC, SURI 1639264-0010). Everywhere else we serve cross-border merchants via partner infrastructure.

Question 6

Do you plan to add countries beyond LATAM?

Accepted Answer

LATAM is our focus. MENA is where we onboard merchants (via FUFILLS SARL in Morocco), but our COD operations are LATAM-only.

Question 7

What is the 5-step execution stack?

Accepted Answer

Confirm → Dispatch → Deliver → Collect → Transfer. Each step has its own SOP. Confirmation is hard-gated: if it's not confirmed, it doesn't ship.

Question 8

What are your published targets?

Accepted Answer

90% confirmation rate, 90% delivery success, 7-day settlement cycle. These are operational targets we measure ourselves against — not guarantees.

Question 9

What's your RTO target?

Accepted Answer

10-15% on accounts using the full execution stack (hard-gated confirmation + multi-carrier routing). Industry average without confirmation is 25-40%.

Question 10

How is pricing structured?

Accepted Answer

Per-country pricing based on confirmation, fulfillment, last-mile, and finance ops. Get fees + SLA via the Talk to ops team CTA — we don't publish pricing publicly because it varies by SKU profile and volume.

Question 11

When do I get paid?

Accepted Answer

7-day settlement cycle after onboarding completes. Transfers in USD or local currency. Full reconciliation in your dashboard.

Question 12

Is there a setup fee?

Accepted Answer

Onboarding fees vary by complexity. Single-country single-SKU merchants have minimal setup; multi-country multi-SKU operations need more onboarding work.

Question 13

How fast can I launch?

Accepted Answer

Single-country single-SKU launches typically run 2-3 weeks from contract to first confirmed order. Multi-country expansions take 4-6 weeks per market depending on customs and packaging spec.

Question 14

Do I need a local entity?

Accepted Answer

No. The whole point of the COD Enablement Platform model is to let cross-border merchants operate without a local entity in each country.

Question 15

What integrations do you support?

Accepted Answer

Shopify, WooCommerce, custom storefronts via our API. We also support order import via CSV/Google Sheets for merchants without a dev team.

Operator questions, real answers

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